Behind the showroom, a working merchant
Most people find Elite Bathrooms through the showroom and only later discover there is a full plumbing and heating counter running behind it. That counter is not a shelf of spare parts — it carries boilers from all the major brands, radiators, underfloor heating, drainage, and a wide range of above- and below-ground plastics.
It exists because the business has always served both sides: private customers doing one room properly, and installers who need stock, a straight answer and a price that reflects trade.
What is stocked
- Boilers — Vaillant, Worcester Bosch, Ideal, Vokera, Potterton and others
- Radiators — panel radiators, designer radiators and towel rails
- Underfloor heating — specified alongside the boiler rather than after it
- Drainage — above-ground waste, traps and fittings
- Plastics — a wide range of over-ground and below-ground pipework and fittings
Why the counter makes the showroom better
The two halves inform each other. A shower valve gets recommended because the trade has fitted hundreds of them without callbacks, not because it photographs well. A radiator size gets checked against the boiler output you actually have. And when a bathroom job needs a part in a hurry, it is in the next room rather than three days away.
The trade sales team have years of experience in the plumbing industry, which means fewer conversations that start with “I’ll have to check”.
Opening an account
Trade accounts and competitive pricing are arranged in person at the counter. Come in during opening hours, or call 020 8365 8868 and ask for the plumbing counter.
